Watch and learn
Tutorials
Watch the workflow, then use the written guide when you want to follow it step by step.
From Stefan
Stefan’s creative playbooks
Follow Stefan’s workflows for developing hooks, ad concepts, scripts, and AI song ads.
18:40Develop more original hooks and turn one into an adBuild 20-hook batches, sharpen the creative direction, and turn one idea into a complete script.Watch or read 
10:52Turn a Product into AI song adsCompare song concepts, prepare a clear brief, and refine the singer, story, and Product details.Watch or read 
13:34Create ad hooks from classic direct mailAdapt direct-mail headlines and fascinations to a Product, then develop the strongest ideas into static and UGC concepts.Watch or read 
9:44Create native ad concepts from a winning adAnalyze a native ad in Chat, separate its reusable structure from product-specific details, and develop distinct concept directions.Watch or read Follow a learning path
Use an ordered path when you want the complete workflow.
New to StefanBrainGet startedSet up a Product, learn when to use Projects and Chats, and complete a useful first Chat.Campaign workflowCreate and launch adsPrepare an ad brief, create finished images, and launch paused Meta ads for review.Team setupClient and team workflowsSeparate client work, reuse Project instructions, and share company connections with the right teammates.
Browse all tutorials
Current walkthroughs and written guides, grouped by workflow.
Start and organize
Set up reusable context and find past work.
0:28Set up your first ProductCreate a Product, review its details, and confirm it is available in Chat.
0:19Search past Chats, documents, ads, and filesFind a past conversation, Canvas document, static ad, or uploaded file and return to its original Chat.
0:24Create a Project and start its first ChatCreate a focused Project, add reusable instructions, and keep its first Chat in the right workspace.Research and improve creative
Turn evidence and references into stronger directions.
18:38Angle Finder: four practical research playbooksUse Reddit customer voice, scientific mechanisms, ideas from other domains, and competitor reviews to develop campaign angles.
4:59Analyze a video ad scene by sceneBreak down a video ad into scene evidence, persuasion choices, and reusable creative lessons.
7:34Review and rewrite copy with Copy ChiefReview an existing draft, turn the critique into targeted revisions, and continue from the same context.18:40Develop more original hooks and turn one into an adBuild 20-hook batches, sharpen the creative direction, and turn one idea into a complete script.13:34Create ad hooks from classic direct mailAdapt direct-mail headlines and fascinations to a Product, then develop the strongest ideas into static and UGC concepts.Create and iterate
Make images, concepts, and video variations.
6:39Generate product videos with the right style and formatChoose the look and delivery, attach your Product, and turn one clear idea into a video you can review.
11:30Create and iterate in the Image workspaceGenerate a varied batch, remix and edit strong directions, build prompts in Chat, and reuse the finished images.10:52Turn a Product into AI song adsCompare song concepts, prepare a clear brief, and refine the singer, story, and Product details.9:44Create native ad concepts from a winning adAnalyze a native ad in Chat, separate its reusable structure from product-specific details, and develop distinct concept directions.
3:41Create cuts from a winning video adTurn one proven video into cut-forward variations, review the new starting points, and download the best cuts.Connect, collaborate, and launch
Use connected data, share access, and prepare ads.
0:38Share connectors with your teamShare one company connection, enable it for a teammate, and confirm they can use it.
7:22Turn connected data into useful workUse live business data to find what deserves attention and create source-backed briefs or handoffs.
0:26Turn a Chat into a reviewable Launch draftCarry approved creative and copy into an unpublished Launch draft and verify the setup before publishing.
2:41Upload and organize Meta ads in LaunchReuse defaults, add creative, group ads into ad sets, and submit a paused launch for review.