Find campaign angles with Angle Finder

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What this article shows you

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Practical use cases

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Watch the walkthrough

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Video chapters

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How Angle Finder fits into Chat

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What you will do

1. Choose one research use case.
2. Describe the result, relevant context, and evidence to use.
3. Inspect the source context behind the results.
4. Select one angle with a credible product bridge.
5. Develop that angle into the next campaign asset.

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Before you start

• One product or offer.
• One market, audience, or niche.
• One research goal, such as cold-traffic ad angles or mechanisms.
• The next deliverable you want after the research.

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Give StefanBrain the complete job

Find 10 cold-traffic angles for @Your Product and [target audience].
Use [source, strategy, or evidence] to uncover tensions competitors may be
missing. Return a ranked shortlist for the creative team, with the source,
customer language, product bridge, and a possible hook for each angle.

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Use case #1: Find customer language on Reddit

Run Angle Finder across [your niche].
Focus specifically on Reddit.

The goal is to find at least 10 cold-traffic ad angles
for @Your Product using the real voice of [target audience].

Research discussions from potential customers.
Look for frustrations, objections, failed alternatives,
desired outcomes, and repeated beliefs.

For each angle, include the exact quote and source link.
Identify the underlying tension and state the angle.
Explain the credible bridge to @Your Product.
Include the original language and source link beside each angle.

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What to inspect

• The exact customer quote and its context.
• Whether the emotion appears across several discussions or only once.
• The bridge from the quote to your product.
• Whether the angle can lead naturally to the campaign you want to create.

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Useful next request

Group these angles by recurring emotion and objection.
Rank the five best for cold traffic.
Keep the customer language and source attached to each one.

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Use case #2: Find science-based mechanisms

Run Angle Finder across [your niche].
Focus specifically on credible scientific sources.

The goal is to find at least five unique mechanisms
we could test as big ideas in cold-traffic ads
for @Your Product and [target audience].

Research relevant journals, Scholar, ScienceDaily,
arXiv, and preprints.

For each mechanism, return the source,
what the source says, a plain-language explanation,
a possible hook, and the connection to @Your Product.

Include the source link beside each mechanism.

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What to inspect

• Whether the source is a primary study, review, preprint, or summary.
• Whether the research studied the right audience, condition, and outcome.
• Which words come from the source and which are StefanBrain’s interpretation.
• Whether the product can credibly connect to the mechanism.

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Useful next request

Compare mechanisms four, five, and seven.
Rank them by novelty, product fit, and cold-traffic potential.

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Use case #3: Borrow ideas from other niches

Use Angle Finder and the Translocate strategy
for @Your Product in [your niche].

The goal is to find at least 10 differentiated
cold-traffic ad angles for [target audience]
that competitors are unlikely to be using.

Research mechanisms, analogies, and proven ideas
from adjacent and distant industries.

For each angle, return the outside-domain source,
the original idea, the bridge back to @Your Product,
and a possible hook.

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What to inspect

• Whether the borrowed idea has a clear bridge to the product.
• Whether the angle still matters to the target customer.
• Whether the idea is useful, not merely unusual.

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Useful next request

Show me the three Translocate angles
with the clearest product bridge.

Explain the bridge from each source to the Product.

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Use case #4: Mine competitors and reviews

Research customer reviews for competitors
and other products in [your niche].

The goal is to find at least 20 cold-traffic ad angles
for @Your Product using the real voice of [target audience].

Use [connected review source or public review URLs].
Look for objections, positive and negative sentiment,
desired outcomes, repeated phrases, and failed solutions.

For each angle, return the source, customer language,
sentiment or objection, proposed hook,
and connection to @Your Product.
Include the original customer language and source beside each angle.

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Turn one angle into campaign assets

Turn angle eight into two static-ad concepts
for [audience and channel].

Use this exact angle and preserve its source-backed mechanism.
Write in [voice and length] for [campaign purpose].
Explain how each variation expresses the angle differently.

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Manually select Angle Finder for rigid control

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Select Angle Finder

In Chat, select Tools, then select Angle Finder. The composer shows Strategy and Sources.

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Choose Direct or Translocate

Use Direct for closely related, on-topic sources. Use Translocate for deliberate research across adjacent or distant domains.

3

Choose source types

Select only sources that can answer the question. Current choices are YouTube, Podcast, Reddit, Research, ScienceDaily, Scholar, arXiv, Preprint, and Meta comments.

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Send one focused request

State the product, market, research goal, and deliverable. Review the returned source context before developing an angle.

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Check the output

• Identify the audience tension behind the angle.
• Confirm which quote, observation, or source supports it.
• Check that the bridge to the product is clear.
• Separate what is sourced from what is inferred.
• Choose one concrete hypothesis or deliverable to test next.

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Best practices

• Lead with the result. Add Product or audience context, an evidence source, and a format only when they materially change the job.
• Be specific about the source, intent, and output you want.
• Start with Reddit when direct customer language is the main unknown.
• Use science to find mechanisms and clearer ways to explain the problem.
• Use Translocate for deliberate cross-category exploration, not novelty alone.
• Preserve direct quotes, links, and source context.
• Select a direction before generating more assets.

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Common mistakes

• Selecting Angle Finder for every research request. This can reduce StefanBrain’s flexibility to combine useful capabilities.
• Asking for “good angles” without an evidence goal. Name the source, market, and intended deliverable.
• Choosing a mechanism with no Product bridge. Favor ideas that connect naturally to the offer and matter to the customer.
• Choosing novelty without a product bridge. A distant idea still needs to matter to the customer and product.
• Generating more before deciding. Compare the first useful set and choose a direction to develop.

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Troubleshooting

The results are generic

Narrow the request. Name one audience, one source strategy, the campaign use, and the evidence each result should preserve.

A requested source returned no usable evidence

Choose another relevant source, broaden the niche, or name a competitor or public figure whose audience discusses the same problem.

Meta comments returned no usable evidence

Confirm that the intended Meta account has ads with usable comments. If StefanBrain shows a reconnect state, open Connectors and reconnect Meta. If the account appears connected but still returns no comments, confirm the selected ad account. Reconnecting Meta can restore comment access when the connection has expired.

The Translocate ideas feel random

Ask StefanBrain to explain the bridge to the product. Discard ideas whose bridge is unclear or irrelevant to the customer.

The research is useful but not ready for ads

Ask StefanBrain to separate evidence from interpretation. Select one angle, then request one controlled deliverable.

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Related articles

• Creative Strategist and research
• Products, Projects, and Chats
• Connectors and schedules