The result you want
Turn a strong direct-mail piece into a Product-specific bank of headlines, subheads, fascinations, and story openings. Then develop the best ideas into a static-ad concept or UGC script without copying the source’s product facts or story.Practical use cases
Sharpen a generic hook bank
Borrow the source’s curiosity, specificity, and sales pressure while
grounding every idea in your Product and audience.
Build a magazine-cover concept
Stack the strongest headline and subhead ideas into one static-ad direction
with a clear visual hierarchy.
Outline a UGC ad
Turn selected hooks into a conversational story, review the outline, and
only then request the finished script.
Combine references intentionally
Use one source for direct-response structure and another for voice or
pacing, while the Product supplies every fact and offer detail.
Watch or read the walkthrough
Stefan adapts classic direct-mail hooks for Primal Queen and Wild Belly, then develops the strongest ideas into static and UGC ad concepts. Duration: 13:34.
Video chapters
Before you start
Prepare:- A saved Product with accurate audience, problem, mechanism, and offer context.
- One direct-mail piece with headlines, subheads, fascinations, or curiosity bullets worth studying.
- The next deliverable you want: a hook bank, static-ad concept, UGC outline, or finished script.
- Optionally, a separate reference ad for voice, pacing, or format.
Build the hook bank
1
Add the source and Product to Chat
Open a new Chat. Use the Plus button to attach the direct-mail PDF or
images, then type
@ and select the saved Product you want to write for.
Tell StefanBrain what the attachment is and what you want to make.2
Inventory what makes the source useful
Ask for the exact elements you may want to reuse. This keeps StefanBrain
focused on the source instead of jumping to generic marketing patterns.
3
Adapt the source as if it were written for your Product
Preserve the direct-response energy and specificity, but make every idea
congruent with the target Product.
4
Remove generic and mismatched ideas
Shortlist the hooks that feel specific to the Product. Reject ideas that
could fit any brand, import a fact from the source, or repeat the same
psychological angle with different words.
5
Turn the shortlist into one deliverable
Choose the format you actually need next.For a static-ad concept:For a UGC ad:
6
Give each additional reference one job
If you add a reference ad, state exactly what StefanBrain should and should
not borrow. This prevents the new script from copying an unrelated story.
7
Critique the outline before requesting the final draft
Check the story, mechanism, and CTA while changes are still easy. If the
outline follows the reference too literally, name the copied dynamic and
ask for a new one.Once the outline holds together, request the finished draft and make one
final pass on the Product facts, mechanism, offer, and CTA.
What the two examples demonstrate
Primal Queen: hooks to a static concept
Stefan replaces a broad pattern-matching prompt with the “written for this
Product” instruction, then turns the sharper hook bank into a
magazine-cover-style static concept.
Wild Belly: hooks to a UGC script
Stefan combines a direct-mail source with a separate voice reference,
reviews the outline, rejects an over-literal story, and refines the final
mechanism and CTA.
Review the result
Common problems
The output is broad and generic
The output is broad and generic
Stop asking StefanBrain to abstract the source. Name the exact source
elements to reuse, then ask it to write as if the piece had been created
for your Product.
The new ad copies the reference story
The new ad copies the reference story
Assign each reference one job. Keep voice and pacing if they are useful,
but request a new situation that is natural for your Product.
Claims or mechanism details drift
Claims or mechanism details drift
Restate the Product’s verified facts, remove details imported from the
source, and ask StefanBrain to identify the source for every factual claim.
Every hook feels like the same idea
Every hook feels like the same idea
Ask for hooks grouped by angle, then require each group to use a different
tension, desire, belief, or story—not just different wording.