Use the Image workspace to turn a creative direction into a batch of images, expand the strongest result, and organize the assets you want to use next.The most useful loop is:
Generate five distinct directions.
Choose one or two that are worth developing.
Create five to 10 more variations of each promising direction.
Owen walks through the complete Image workspace workflow, from finished results and remixing through strategy, generation, editing, downloads, and animation. Duration: 11:30.
Select Images in the sidebar to open the workspace.
Ads is for ad-oriented images.
Anything is for general images or direct edits to an attached image.
Product adds stable product context.
Project adds the direction for the current campaign or workstream.
Add assets attaches product shots, inspiration, or an image you want to edit.
Aspect and Variations control the requested output set.
You can begin in Chat when you need ideas first. Ask StefanBrain to propose image directions or write generation prompts, then bring the chosen direction into the Image workspace.
Start with the audience, funnel stage, and intended outcome. If you need help developing ideas, ask in Chat:
Give me 10 image directions for [audience] at [top, middle, or bottom] of funnel. The goal is [outcome]. For each direction, explain the hook and write a prompt I can use in the Image workspace.
Choose the directions that are meaningfully different, not small rewrites of the same concept.
2
Open Images and add useful context
Select Images, then choose Ads or Anything.Open More to select the relevant Product or Project. Use Add assets when a product shot, reference image, or existing asset should guide the output.Use the smallest relevant context set. More context is not automatically better.
3
Set the output controls
Choose Auto under Aspect when the format can follow the idea. Choose an exact ratio when the placement already defines it.Set Variations to five for the first pass. This gives you enough range to compare without committing a large batch to an unproven direction.
Set the image type, aspect ratios and first-pass variation count before you generate.
4
Generate the first five directions
Describe the outcome and the few details that matter:
Create five native-style static ad concepts for [audience] at [funnel stage]. Use @Product and the attached product reference. The goal is [outcome]. Keep the product packaging accurate, and vary the hook, framing, and composition across the five images.
Select Generate once. Pending cards appear while the run is in progress, followed by the completed images.
5
Expand the strongest direction
Open the results and choose one or two directions worth developing. Then use the result as the reference for the next batch:
Create 5–10 more variations of this direction. Keep [the core hook, product treatment, or composition] and vary [the opening line, framing, setting, or layout].
This is where variation becomes useful: preserve what made the direction interesting and change only the dimensions you want to test.
6
Edit, save, and download
Use Edit when one image is close but needs a targeted change. Say what should stay and what should change.Select the heart on images you want to keep. Open Saved to return to the shortlist, select the assets you need, then choose Download and Images ZIP.
