Current guides
Use Angle Finder
Turn customer language, scientific mechanisms, adjacent-market ideas, and
competitor sentiment into testable angles.
Create hooks from direct mail
Adapt the strongest headlines, fascinations, and sales structure from a
classic direct-mail piece into Product-specific static and UGC concepts.
Run a CRO funnel review
Review a live funnel at a named device size, separate evidence from
inference, and prioritize the next changes.
Analyze a video ad
Break one video into its structure, scenes, visual evidence, and reusable
creative lessons.
Review copy with Copy Chief
Diagnose an existing draft, prioritize the changes, and request a focused
rewrite from the same context.
Use this workflow to
- study competitors and customer language
- adapt classic direct-response structures to a new Product
- find angles and mechanisms
- analyze existing ads and funnels
- turn findings into creative briefs
- connect research to the product and project that will use it