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What this article shows you

Use Copy Chief when you already have copy and need a critique, a rewrite, or both. You will give StefanBrain the draft and its context, inspect the report, then request a focused revision.
You normally do not need to select a tool. Describe the complete review and let StefanBrain choose the useful capabilities. Select Copy Chief when you want that review path for the current copy request. If Keep tool selected is on, the selection stays active until you change it, but unrelated messages do not start a review.

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Practical use cases

Tighten a paid social script

Review a UGC or video script for a named audience and placement, then rewrite only the sections that miss the brief.

Pressure-test a landing page

Check an existing page against its traffic source, offer, and intended reader before your team builds another version.

Revise an email without losing the offer

Preserve approved facts and the core offer while changing the opening, structure, or call to action.

Turn an ad critique into variants

Identify the strongest and weakest parts of one draft, then create a small set of revisions around the approved direction.

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Watch: review and rewrite copy with Copy Chief

Stefan starts with the critique, then shows the shortest path from a new Chat to a focused review and targeted rewrite request.

Stefan reviews copy with Copy Chief and turns the critique into a targeted rewrite request. Duration: 7:34.

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How Copy Chief fits into your workflow

Copy Chief works best as a review pass on an existing asset. Give it the draft, the business context that changes the judgment, and the decision you need from the report. Copy Chief supports common direct-response assets, including ads, video sales letters, advertorials, quiz funnels, landing pages, product pages, and promotional emails. You can start in two places:
Copy Chief does not fetch page copy by itself. If your draft lives at a public URL or in a document, let StefanBrain extract it first. Paste or upload the text when the source cannot be read reliably.

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What you will do

  1. Choose the exact draft and review goal.
  2. Add the audience, offer, traffic source, and facts that matter.
  3. Run the review once and inspect the completed report.
  4. Request a targeted revision in the same Chat.
  5. Copy or download the approved result.

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Before you start

Prepare:
  • The exact draft you want reviewed.
  • The asset type and where it will appear.
  • The intended reader and traffic source, when they affect the copy.
  • The offer facts, approved claims, and constraints the revision must respect.
  • The deliverable you want, such as a critique, one rewrite, or three headline options.
Creative Strategist also requires a connected source, selected account, and selected ad.

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Follow along from Chat

1

Start a Chat from the home screen

Open StefanBrain and start a Chat. You can describe the review naturally and let StefanBrain choose the workflow.If you want to choose the review path yourself, select Tools, then Copy Chief.
2

Add the draft and its context

Paste the copy, attach the document, or reference the exact draft already established in this Chat. Type @ and choose a Product when its saved context should inform the review.Use a request that names the job and the boundaries:
3

Extract a linked draft before reviewing it

If the copy lives at a public URL, establish the source in Chat before the Copy Chief request:
Review the extracted text. Then ask Copy Chief to use that version as the draft.
4

Send the review once

Send the request. A selected Copy Chief run shows Running Copy Chief while it works. The report can take a few minutes.Keep the same Chat open or return to it later. Do not submit the same draft again while the first run is active.
5

Check the report against your brief

Confirm that the report reviewed the correct asset, audience, offer, and constraints. A report can include a grade, prioritized issues, rewrites, and action items.Treat the grade as a diagnostic summary, not a performance result. Check every revised fact and claim against your approved source material.
6

Turn the critique into a focused revision

Continue in the same Chat so the follow-up can use the draft and review:
Say what to keep, what to change, and what the finished deliverable should be. Avoid a vague follow-up such as “make it better.”
7

Copy or download the result

Use Copy markdown to put the report on your clipboard. Open the Download menu to export a Word document, Markdown file, or plain-text file. Choose PDF to open the print flow and save the report as a PDF.

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Start from Creative Strategist

Use this path when the copy belongs to an ad you are already reviewing.
1

Open the ad

Open Creative Strategist, choose the source and account, then select the ad you want to review.
2

Run CopyChief

Select CopyChief in the ad actions. The result appears in the CopyChief Ad card when the report is ready.
3

Choose the next handoff

Select Continue in chat to ask questions or request a targeted rewrite.For a static ad, Create variations can appear when the report includes actionable variation guidance. That action is not shown for video reviews.
If a video report says newer details may be available, run CopyChief again after its video evidence is ready.

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Make the result useful

  • Review first when you are unsure what should change.
  • Preserve specific working elements instead of requesting a full rewrite by default.
  • Give each revision one clear job, such as changing the opening or simplifying one explanation.
  • Keep approved facts and claims in the prompt. Check that the revision does not introduce new ones.
  • Choose the strongest revision and test it against the current version.
A useful sequence is to choose the draft, request a critique, then ask for a rewrite based on the issues you accept. This keeps the revision tied to the diagnosis and gives you a clear point to preserve working elements.

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Common mistakes and troubleshooting

Identify the exact pasted draft, attachment, or extracted page text. Remove competing versions from the request and run the review again.
Paste the copy directly, attach an export, or provide a document StefanBrain can access. Do not assume the missing sections were reviewed.
Add the intended reader, traffic source, offer, asset type, and decision you need. Ask for a small number of prioritized issues.
Name the incorrect change and restate the fact that must remain. Ask for a new revision that preserves the rest of the accepted draft.
Return to the same Chat and let the active run finish. Do not send the same review again unless the first run has failed.
The action appears only for supported static reviews with actionable variation guidance. Use Continue in chat when you need another revision or the report covers a video.

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Next steps