The result you want
Turn a reference ad into an original script for your Product, then give your editor one complete brief. You will choose a direction, compare opening hooks, and keep spoken copy separate from production notes.Practical use cases
Adapt a reference to your offer
Use an ad’s structure to develop your own script without carrying over
another Product’s claims or offer details.
Compare hooks against the same body
Develop different openings with a clear transition, so you can judge each
hook without rewriting the rest of the script.
Brief an editor who missed the Chat
Deliver the full spoken script, visual notes, and asset list together so
your editor does not have to reconstruct the work from earlier messages.
Before you start
Have a reference script or transcript, your Product facts, and a clear audience and offer. Include a brand-voice example when you want a particular spoken style. For visual pacing or scene analysis, start with Analyze a video ad. If you already have a script you want to keep, skip to Write hooks that connect to the body.Build your script from the reference
1
Add the reference to Chat
From Home, open Chat and paste or attach the reference. Ask for the structure
before a rewrite so you can choose what is worth adapting:
2
Add your Product and choose an outline
Check the breakdown against the reference. Then select your Product and add the
campaign brief. Use the reference for structure and your own sources for facts.Ask for an outline to check the message before committing to the full script:
3
Write the complete script
Choose the outline that fits your buyer, then turn it into spoken copy:
Write hooks that connect to the body
A hook needs to lead into the script you are actually using. Show the opening and transition beside the body’s first sentence before selecting a version. Use this request to compare openings while keeping the rest of the ad fixed:Worked example: different openings, one body
For this fictional example, the Product is an undated weekly planner with space for three priorities. The body begins:This undated weekly planner puts your three priorities beside the rest of your week.
These examples show three approaches you could compare within a larger batch.
Read each row followed by the same first body sentence. Each leads into the
planner’s layout without requiring a new offer or a different script.
An opening such as “How to finish your work twice as fast” would need different
support. The body above explains a layout, not a measured speed improvement.
Fix a weak connection
If an opening introduces the wrong idea, revise that connection rather than asking for another full script:Create one complete editor brief
Once you choose the opening, ask for a self-contained handoff. Your editor needs the actual script, not instructions to find “the version above.”Example of a complete short script
For the planner example, the brief could specify: people planning their working week; a vertical social ad; a target of about 20 seconds; and a CTA to view the layout.
Assets needed: the planner, a pen, a desk setup, a close-up of the weekly layout,
and the destination link. Read the full script aloud to check timing before production.
Check the handoff before sending it
- One selected version: the hook, transition, body, and CTA belong together.
- Complete copy: every spoken line is included, with no references to earlier drafts.
- Usable visual notes: each shot supports its spoken line and names the assets needed.
- Accurate details: Product features, offer terms, and links match your sources.
- Clear next action: your editor knows what to produce and which questions still need an answer.