> ## Documentation Index
> Fetch the complete documentation index at: https://docs.stefanbrain.com/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Follow the content contract in AGENTS.md.
> Treat text as the canonical explanation; video and screenshots enhance it.
> Do not publish unverified product behavior or duplicate an existing canonical article.

# Creative Strategist and research

> Turn market evidence, customer language, and ad performance into usable creative direction.

Creative Strategist and StefanBrain's research tools help you find evidence before you commit to a message or creative direction.

## Current guides

<CardGroup cols={2}>
  <Card title="Use Angle Finder" icon="radar" href="/knowledge-base/creative-strategist-research/use-angle-finder">
    Turn customer language, scientific mechanisms, adjacent-market ideas, and
    competitor sentiment into testable angles.
  </Card>

  <Card title="Create hooks from direct mail" icon="newspaper" href="/knowledge-base/creative-strategist-research/create-ad-hooks-from-classic-direct-mail">
    Adapt the strongest headlines, fascinations, and sales structure from a
    classic direct-mail piece into Product-specific static and UGC concepts.
  </Card>

  <Card title="Run a CRO funnel review" icon="scan-search" href="/knowledge-base/creative-strategist-research/run-a-cro-funnel-review">
    Review a live funnel at a named device size, separate evidence from
    inference, and prioritize the next changes.
  </Card>

  <Card title="Analyze a video ad" icon="clapperboard" href="/knowledge-base/creative-strategist-research/analyze-a-video-ad">
    Break one video into its structure, scenes, visual evidence, and reusable
    creative lessons.
  </Card>

  <Card title="Review copy with Copy Chief" icon="clipboard-pen-line" href="/knowledge-base/creative-strategist-research/review-copy-with-copy-chief">
    Diagnose an existing draft, prioritize the changes, and request a focused
    rewrite from the same context.
  </Card>
</CardGroup>

## Use this workflow to

* study competitors and customer language
* adapt classic direct-response structures to a new Product
* find angles and mechanisms
* analyze existing ads and funnels
* turn findings into creative briefs
* connect research to the product and project that will use it

## Best practice

Separate evidence from interpretation. Save the source material, state what StefanBrain inferred, and decide which statements need a source before they reach an ad or page.


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